Privacy Policy

Welcome! We are Merchvilla Social ECommerce, a brand built on creator/influencer innovation, driving retail sales by uniting brands, creators, and consumers through the power of distributed original content. The platform and all its derivatives are owned and operated by Merchvilla Social ECommerce Private Limited (the “Company” or “Merchvilla Social ECommerce”). The terms “we,” “our,” “ours,” and “us” used below refer to the Company. This Privacy Policy explains how Merchvilla Social ECommerce collects, uses, discloses, and otherwise processes personal information (as defined below) in connection with our services, including our Merchvilla Social ECommerce-branded services, network of websites, related content, platforms, services, products, applications, and events we provide (collectively, the “Services”).

We appreciate the trust you place in us and recognize the importance of your privacy. This Privacy Policy describes how we collect, use, and share personal information from our users and visitors.

Please note that our Privacy Policy is subject to change without notice. We encourage you to check back regularly at our website, www.mysmartpapa.com. By accessing or using this platform, you agree to accept the terms of this Privacy Policy and the platform's Terms of Use. By accessing or using this platform, you expressly consent to the use and disclosure of your personal information as described in this Privacy Policy.

"Personal Information" refers to any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains, including, but not limited to, name, address, phone number, fax number, email address, financial profiles, identification number, credit card information, etc.

PLEASE READ THE FOLLOWING TERMS OF OUR PRIVACY POLICY CAREFULLY:

  1. PERSONAL INFORMATION COLLECTED
  • By agreeing to this Privacy Policy, you authorize us to collect, store, and use the information you provide on our platform. We collect the following types of information:
    • Information you enter into the platform, including your name, address, contact number, email ID, chat history, and other information.
    • Information collected via cookies installed on your device.
    • IP address of your computer, the server from which you access our platform, details of your web browser and operating system, or details of the mobile device you use to access our platform, along with the date and time.
    • Information about the users, pages, accounts, groups you are connected to, and how you interact with them on the platform.
    • Information about the types of content you engage with, the platform features you use, the people or accounts you follow and interact with most often, and who follows you.
  1. PURPOSE OF COLLECTION AND USAGE OF INFORMATION COLLECTED
  • We use personal information to provide the services you request. Where we use your personal data for marketing purposes, we will give you the opportunity to opt out of such use. We use your personal information to:
    • Improve the customer experience.
    • Resolve disputes and troubleshoot problems.
    • Promote secure services.
    • Raise funds and measure consumer interest in our products and services.
    • Notify you about online and offline offerings, products, services, and updates.
    • Learn about your preferences and detect errors, fraud, and other criminal activities.
    • Enforce our Terms of Use and conduct market research.
  1. DISCLOSURE OF INFORMATION
  • Some of your information may be shared with third parties who need access to perform their respective duties and meet your needs. You expressly consent and agree to the disclosure of such information. We do not allow unauthorized individuals or entities to use any information that we may collect from you through this platform.
  • However, we are not responsible for information collected, shared, or used by other third-party websites based on your browser settings. We reserve the right to disclose your personal information without notice to comply with a subpoena, court order, or other legal processes.
  • We may share aggregate information, such as demographics and website usage statistics, with sponsors, advertisers, or other third parties. When this type of information is shared, these parties do not have access to personally identifiable information.
  • If you contact us via chat or email, we reserve the right to use your email address for marketing purposes. You may unsubscribe from such communications at any time.
  1. SECURITY PRECAUTIONS
  • We use reasonable security practices and procedures to protect your personal information from unauthorized access, disclosure, loss, or misuse. You can use our secure servers whenever you access your account information.
  • However, by using the platform, you accept the security implications of data transmission over the Internet and World Wide Web, which cannot always be guaranteed to be completely secure. Therefore, there will always remain risks inherent in using the platform. Users are responsible for ensuring that their login credentials and account passwords are protected.
  1. DATA RETENTION
  • We will not store your personal data for longer than necessary for the purpose for which it was collected or as required by applicable law. However, if we have a legal obligation to retain the information, we may retain it as required to comply with record retention obligations, prevent fraud, enable Merchvilla Social ECommerce to exercise its legal rights, defend against legal claims, or achieve any other legitimate purpose.
  • We may continue to retain your data in an anonymous form for analytical and research purposes.
  1. LINKS TO OTHER SITES
  • Our platform contains links to other websites that may collect personal information about you. Merchvilla Social ECommerce is not responsible for the privacy practices or the content of those linked websites.
  1. WITHDRAWAL OF CONSENT
  • You can withdraw your consent to the collection of personal data at any time by emailing us at info@mysmartpapa.com. If you withdraw your consent, we reserve the right not to provide the service for which the information was requested.
  1. MODIFYING YOUR INFORMATION
  1. COOKIES
  • A cookie is a small piece of information stored on your computer by your browser. Cookies are used to record various aspects of your visit and provide uninterrupted service. We do not use cookies to store personal information for third-party purposes.
  • We use first-party and third-party cookies to help us understand how your ad impressions, other uses of our advertising services, and your interactions with those ad impressions and ad services relate to your visit to our site.
  • You can refuse cookies if your browser allows it, but doing so may prevent you from using certain platform features. Additionally, on certain pages of the platform, you may encounter "cookies" or other similar devices placed by third parties, which we cannot control.
  1. GRIEVANCE REDRESSAL
  1. QUERIES
  • If you have any concerns, questions, or complaints regarding the collection or use of your personal information pursuant to this Privacy Policy, please contact us using the contact information above.